Jamie Kern Lima

Jamie Kern Lima

Founder, IT Cosmetics

New York Times Best-Selling Author; Founder, IT Cosmetics


Jamie Kern Lima

Jamie Kern Lima is a New York Times best-selling author and founder of IT Cosmetics, which she started in her living room and grew the company into the largest luxury makeup brand in the country. She sold the company to L’Oréal in a billion-dollar deal and became the first female CEO of a brand in its 100+ year history.

Her love for her customers and remarkable authenticity and belief eventually landed her on the Forbes America’s Richest Self-Made Women list. She’s a mother of two and an active investor, speaker, and thought leader who is passionate about inspiring and elevating women.

She’s also an active philanthropist who has funded leadership training in more than 200 prisons and shelters across the United States and has donated over $40 million in product and funds to help women face the effects of cancer with confidence. Her second book, WORTHY: How to Believe You Are, is scheduled to release in February 2024.